The best designers are business strategists

These days UI/UX designers do not work in isolation into visual design. Every part of the business can benefit from the improved design. As a visual designer, you must try reaching into info architecture, user experience, engagement strategy, content design, art direction, communication strategy etc. as a part of the process because they overlap with design. This article explains how you can evolve as a business strategist in your organization as good design solutions inspire improvements into business practices.