Is your organization nurturing your creativity?

These days organizations work in highly competitive environment where industry dynamics and changing technology makes creative approach and innovation essential. Creativity needs to be prioritized by senior leadership. Talent manager should pay a key role in decisions that impact the creative work environment. While most organizations tend to develop environment that nurtures creativity, yet there are a number of organizations that still believe that creativity has mainly to do with R&D, marketing or design departments.
Organizations that do not focus on the innovation lose best and brightest employees too soon. Thus, creativity is not just needed for meeting organization’s objectives but it has become a key component in working towards hiring and employee retention.